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Re: Even your favorite drive-through could be outsourced
how do they deliver the pizza and still keep it hot?
Jeff Garwick wrote:
>So does the fast-food industry have a user list to discuss outsourcing? If
>you wish to discuss this please do not pound the EDI-L list. I just thought
>this was an interesting article given the topic and recent discussions on
>this list.
>
>http://www.azcentral.com/news/articles/0125fastfood-ON.html
>
>Even your favorite drive-through could be outsourced
>Karen Robinson-Jacobs
>Dallas Morning News
>Jan. 25, 2005 05:10 PM
>DALLAS - When customers pull into the drive-through lane at a St. Louis
>Hardee's restaurant, they may assume they are speaking with a young,
>energetic order taker a few feet away.
>
>The person confirming the order of a Monster Thickburger and Dr Pepper may,
>indeed, be energetic and young. But the customer's notion of the employee's
>whereabouts would be off - by about 1,800 miles.
>
>As part of a test begun in December, Hardee's is using high-speed
>communications equipment and employees in Anaheim, Calif., to instantly
>process drive-through orders two time zones away.
>Remote order-taking at drive-throughs - the latest trend in restaurant
>technology - is part of a broader effort by the industry to migrate some
>communication duties from in-store workers to off-site proxies. McDonald's
>and Pizza Hut are testing the concept, and Chuck E. Cheese's franchises use
>a central call center to book reservations and parties.
>
>"It's a way to streamline the process and make it work better," said Robert
>Grimes of consulting company Accuvia.
>
>By using trained specialists, restaurateurs say they can improve service in
>regions of the country where language differences and heavy accents can make
>communication more challenging.
>
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>Please use the following Message Identifiers as your subject prefix: <SALES>,
<JOBS>, <LIST>, <TECH>, <MISC>, <EVENT>, <OFF-TOPIC>
>Access the list online at: http://groups.yahoo.com/group/EDI-L
>
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